We can define content management as "managing content as an asset to reach target audiences and achieve marketing goals." Content marketing is the most important part of marketing and works with SEO, email marketing and social media. Quality content increases traffic and conversions.
Creating engaging content is one of the most powerful online marketing techniques available today because it uses many marketing techniques:
- SEO
- Paid search marketing
- Social media marketing
- Email marketing
- Conversion rate optimization
The goal of content marketing should be a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.
Content should benefit a clearly defined audience. People who read your blogs or watch your videos should find something of value in it. A good content marketing strategy drives profitable customer action. Friends want to do business with organizations that understand “people like me.”