Just a few years ago, we weren't talking about creating a social media marketing strategy. The more established the companies were, the more they were one step ahead of their competitors. This logic does not apply today. 30% say they connect with a social brand at least once a month. Your strategy can't just be about wealth. Brands must fully invest in their social media marketing strategies and focus on engagement. Otherwise, you will lose real customers.
Create Social Media Marketing Goals That Solve Your Biggest Challenges
The first step to any strategy is understanding what you want from your efforts. Social media marketing should look like cooking your favorite meal in social media planning.
Once you have your ingredients, you follow a recipe and directions! But this is not always the case. What if you have guests and need to feed more people? What if someone is allergic to one of the ingredients? Suddenly, your goal becomes making a meal to make sure it will feed enough people and be edible by everyone.
It's best to set goals that you know are achievable. Try to choose the channels that matter most based on your brand's goals. Avoid complicating a strategy with too many goals and objectives. Also, don't forget to document your social media goals. Not only does it help you benchmark your location, but it also increases your chances of reaching them. According to some statistics, people who write down their goals are 30 times more successful.